The Resource Brochure, ALCOA Care-free Home

Brochure, ALCOA Care-free Home

Brochure, ALCOA Care-free Home, ca. 1957-1958
Brochure, ALCOA Care-free Home
Inclusive dates
ca. 1957-1958
  • This accession consists of a color photocopy of a thirteen sheet brochure advertising the Aluminum Company of America's (ALCOA) "Care-free Home" design. These homes were designed by Washington, DC-area architect, Charles M. Goodman (1906-1992). Twenty-four demonstration houses were built around the nation, one in Chesterfield County, Virginia
  • The ALCOA "Care-free Homes" were designed to be maintenance free. They were prefabricated with the majority of their structural and decorative elements being made of aluminum and various aluminum alloys. The structures were built by local contractors, decorated by local interior designers, and open to the public for display and as a form of advertising. The Chesterfield County home was built by Kayhoe Construction Company of Richmond and decorated by Albert Hopkins
  • Purported to contain the most modern conveniences, the homes featured "push-button kitchens," vinyl walls that never required painting, wood veneers, and an aluminum roof with a lifetime guarantee. The Chesterfield County "Care-free home" is still standing and is located at 3318 Cedar Grove Road, at the intersection of Cedar Grove Road and Westgate Drive in Bon Air, Virginia
Member of
  • Accessioned
  • Described
Biographical or historical data
  • The Aluminum Company of America, formerly the Pittsburgh Reduction Company, was formed in Pittsburgh, Pennsylvania on September 18, 1888. The company was founded by George H. Clapp, Millard Hunsicker, Alfred E. Hunt, Horace W. Lash, W.S. Sample, and Robert J. Scott.
  • Charles M. Goodman, 1906-1992, was a respected Modernist architect. Prior to World War II, Goodman was the architect for a number of governmental buildings, including the Federal Building at the New York World's Fair and the Terminal Building at Washington's National Airport (now Reagan National Airport). Highly influential in the form of the American house through the 1950s and 1960, Goodman worked with the Aluminum Company of America (ALCOA), Life Magazine, and National Homes resulting in over 100,000 houses being built according to his designs.
  • Goodman did considerable work with the emerging technologies of the time to develop prefabricated homes following the post-war housing boom. Many of his designs used aluminum in their construction. Goodman is most famous for his Hollin Hills (Alexandria, Virginia) development in collaboration with landscape architect Dan Kiley.
Cataloging source
Location of originals duplicates
Historical Society of Western Pennsylvania,
Location of other archival material
WRVA (Radio station : Richmond, Va.), WRVA - 543-544, Carl Stutz show, 1957 Dec. [sound recording].
Brochure, ALCOA Care-free Home
  • The Library of Virginia
Immediate source of acquisition
Vincent T. Brooks
Reproduction note
Color photocopies.
Terms governing use
PHOTOCOPYING RESTRICTED. Contact the Historical Society of Western Pennsylvania, Pittsburgh, Pennsylvania.
Type of unit

Library Locations

    • Library of VirginiaBorrow it
      800 East Broad Street, Richmond, VA, 23219, US
      37.5415632 -77.4360805
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